Why Is Website Maintenance Important?
Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website over time.
Before you begin:
- Install Google Analytics
- Sign up for Google Webmaster Tools and confirm your site
- Use a third-party SMTP service to send emails from your web server. We recommend Mandrill or Sendgrid.
- Monitor website security with automatic scanning. We highly recommend Sucuri.
- Monitor website uptime. We recommend Uptime Robot and Pingdom Tools.
A well-maintained website attracts new customers and maintains the interest levels of existing customers. Your website should be customer centered and kept relevant by routinely refreshing the content and ensuring that customer contact points are in good working order. Routinely check that contact forms work, address and phone number listings are updated and products, services and price lists are current and correct.
Website maintenance is critical to search-engine rankings. Websites with an old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost your business over time.
Weekly Website Checks
- All pages on the front end of the website are loading without errors
- Backups are performed daily and stored off site
- Update Content Management System software and plugins
- Check all forms to ensure they are working properly
- Review and resolve any issues with emails sent from the web server
- Check and remove spam comments, form submissions and user accounts
- Check for any broken links
- Check for 404 errors and resolve these by fixing links or redirecting
- Marketing: write one blog post and share it with your networks
Monthly Website Checks
- Check website loading speed. If more than 3 seconds then consult with your web developer to improve speed
- Review security scans and resolve any issues
- Review website statistics. What is your most popular content? What is your least popular? Where are visitors coming from? What is your best conversion source? Tweak your content to suit
- Review your local search visibility
- Marketing: send an update to your email list
Quarterly Website Checks
- Review website – what could be improved?
- Web Graphics and photos – are these up to date? Could they be improved to be more current?
- Check your website content – what is dated and what could be improved?
- Review and tweak meta title and meta description tags
- Test and tweak forms and automated messages to improve conversion rates. Ensure this automatically integrates with your CRM and email marketing system
- Improve automation: What tasks do you have to perform regularly? Could these be automated?
- Test the website to ensure that it looks and displays properly on the most popular browsers and mobile devices
- Validate your site. (CSS/HTML, Accessibility, Mobile-friendly)
- Review and adjust website advertising campaigns
- Check backup health by restoring the most recent backup to a separate web server
- Check the uptime logs. If uptime is less than 99.9% then consult with a web host. Consider alternative web host if they can’t provide a solution
Yearly Website Checks
- Update the copyright date in your website footer and in any other references
- Review each page of the site for content accuracy
- Renew your website domains name(s)
- Review your website strategy to align with your business goals
- Consider updating the website design
Disclaimer: Some of the links contained in this article are affiliate links. We only ever link to sites and services that we have tested ourselves and would recommend to our grandmothers.
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